
Lisa Xu
Principal
Lisa is a Principal at FirstMark, where she focuses on early-stage investments in SMB and vertical software, B2B marketplaces, and commerce infrastructure.
Lisa joined the investment team in 2018 and her investments include Loop Returns, UtilizeCore, Alloy Automation, EvolutionIQ, Workit Health, Archive Resale, Simplist, CognitOps, HyperComply, Nivelo, Welcome (acquired by BambooHR), TextIQ (acquired by Relativity), and Macro (acquired by mmhmm). She continues to support many of those portfolio companies as a Board Director or Observer.
Prior to joining FirstMark, Lisa was a Product Manager at NYC-based venture-backed startups Handy (acquired by ANGI Homeservices) and Peloton (NASDAQ: PTON). Previously, Lisa was a Senior Associate Consultant at Bain & Company, where she performed due diligence for private equity firms and advised Fortune 500 companies on corporate strategy.
Lisa graduated summa cum laude from The Wharton School of the University of Pennsylvania with a B.S. in Finance and Management.