Skip to content

Pickle Announces $12M Series A Funding to Revolutionize Fashion Rental

Social Sharing

03.12.2025

Pickle is on a mission to connect closets — much like Airbnb connects homes, empowering users to rent coveted pieces directly from neighbors, and rent out their own in turn. It’s a win-win, no matter which end of the transaction you’re on.

We at FirstMark were thrilled to co-led Pickle’s seed round in 2023, and are excited to be doubling down on the series A, announced today with an exclusive in Fortune.

The Pickle community has grown tremendously, with tens of thousands of renters and lenders, and over 200,000 items from more than 2,000 brands listed. Moreover, in Manhattan, one in four women between 18 and 35 have used Pickle, and nationwide, half of its monthly active users are also weekly active users.

Pickle has cultivated an incredible community of users, they’ve built an amazing product, and we couldn’t be more excited to be on this journey with them.

To learn more about Pickle or to apply to join their team, check out their announcement here.