According to a March Goldman Sachs report, funding of creator economy companies peaked in 2021, slowed between 2022 and 2023, and “reaccelerated” in 2024. An estimated $1.5 billion was invested in creator economy startups in 2024, per Goldman Sachs’ analysis of PitchBook data. Overall, Goldman Sachs projects the creator economy will be a $480 billion industry by 2027.

FirstMark is a New York-based firm and early investor in platforms like Pinterest and Discord…[Click here to continue reading]