We’re excited to share that Crisp has closed a $26 million Series B1 round — led by Paine Schwartz Partners, with participation from FirstMark, Blue Cloud Ventures, Cox, DNX, Prologis, and Wellington Management.

Crisp is building the next generation of vertical AI for retail and CPG, enabling brands, retailers, and distributors to leverage real-time data and automation to optimize forecasting, replenishment, e-commerce performance, assortment and space planning, supply-chain operations, and more.

This new funding will support:

• Continued expansion of Crisp’s industry-leading retail data platform

• Growth of the Crisp AI Agent Studio, the first purpose-built AI agent ecosystem for retail

• Strategic hiring to meet accelerating global demand and deepen partnerships across the retail and CPG landscape

Crisp is especially meaningful to us at FirstMark because it is second time we’ve backed Founder & CEO, Are Traasdahl. Are previously founded and led FirstMark-backed Tapad — a pioneering cross-device identity resolution company that, under his leadership, became a major player in adtech and was ultimately acquired by Experian for ~$350 million.

With this new round, Crisp is better positioned than ever to lead the retail industry into an era where data, AI, and automation drive more efficient, resilient and profitable commerce.

Congratulations to Are and the entire Crisp team!

[Click here for full press release]