Crisp has closed a $72M Series B equity round which it plans to use to expand its reach into CPG and retail channels through new features and functionality within its Collaborative Commerce platform, fuel new data partnerships and grow the business through strategic hires.

“FirstMark has supported Crisp since inception, and this latest round of funding demonstrates our continued recognition of Crisp’s unique ability to create a data network that delivers the insights needed to align supply with demand and reduce waste at scale,” said Rick Heitzmann, founder and partner, FirstMark Capital. “Over the past year, the accelerated brand adoption of the platform is an excellent signal demonstrating they are on the right path.”

Read the full funding announcement here.