We first invested in Highbeam in 2022, and are thrilled to announce that we are doubling down on our investment as part of their $30M Series A led by Acrew Capital.

Cash is the lifeblood of every business. Yet, for most companies, finance teams are constrained by static, manual, and outdated processes — focused on monthly closes and accrual-based reporting, rather than the real-time cash flows that determine survival and growth.

For consumer brands, this problem is even more acute. With large working capital needs, daily inflows and outflows, and thin margins, managing cash effectively can mean the difference between scaling successfully or stalling out.

Highbeam is reimagining this reality by building an AI-powered financial command center — a system of action that enables brands to maximize cash flow in real time.

Highbeam’s platform unifies three key capabilities:

• Live cash-based intelligence: Always-on reporting and forecasting that drives better daily decisions.

• Integrated financial products: Seamless access to banking, yield, and other financial services designed to optimize cash.

• Autonomous AI agents: Intelligent teammates that don’t just analyze but can recommend or directly execute actions.

Their vision is to create a world where cash flow isn’t a monthly checkpoint, but an asset optimized daily and automatically.

Highbeam’s focus on consumer brands — a $1T+ market — has already yielded remarkable traction:

• Over $5B in cash transactions managed this year alone

• 3x growth in GMV, 3.5x growth in deposits, and 5x growth in integrated financial products year-over-year

• Rapid adoption by leading brands, including those at nine-figure scale

Highbeam has become a foundational partner for its customers, and we at FirstMark are incredibly excited to be on this journey with them as they become the leading financial operating system for consumer brands.