Unlimited, a next-generation ETF platform, has announced their Series A led by FirstMark & Citi Ventures.

The company uses machine learning to track aggregate hedge-fund returns gross of fees, and aims to create ETFs that provide access to returns replicated from alternative strategies within the hedge-fund world and beyond. Their first product, $HFND, launched last October.

“This is not just about building financial products and putting them out there,” said Unlimited CEO Bob Elliott, who previously was a member of the investment committee at Bridgewater, the world’s largest hedge-fund firm. “It’s about leveraging our decades of insight managing money at some of the most sophisticated institutions in the world and bringing that insight to the adviser community.”

Click here to reach the full announcement on MarketWatch.