Pickle Raises $8M Seed Led By FirstMark and Craft For Fashion Rental Marketplace
We are thrilled to announce that FirstMark and Craft have led an $8 million seed round in Pickle, a pioneering fashion rental marketplace with shared roots in NYC, the fashion and finance capital of the world.
We’re proud to partner with Co-Founders Brian McMahon and Julia O’Mara, who have built a thriving peer-to-peer marketplace and community that makes exclusive fashions accessible, affordable, and available on demand.
Founded in 2021, Pickle’s original concept was to serve as a social polling platform that allowed people to make better purchase decisions. However, the team discovered that users were often recommending the purchase of items they already owned. That triggered a lightbulb moment for the founders, who then decided to pivot the service into a platform that let people rent items they already owned.
That data-driven thinking still influences how Pickle has evolved, allowing the service to achieve 55% month-over-month revenue growth and a 90% customer retention rate after 12 months of joining. Some of its users have even turned their side hustle in rentals into income of up to five figures, the company says.