We are thrilled to announce that FirstMark and Craft have led an $8 million seed round in Pickle, a pioneering fashion rental marketplace with shared roots in NYC, the fashion and finance capital of the world.

We’re proud to partner with Co-Founders Brian McMahon and Julia O’Mara, who have built a thriving peer-to-peer marketplace and community that makes exclusive fashions accessible, affordable, and available on demand.  

Founded in 2021, Pickle’s original concept was to serve as a social polling platform that allowed people to make better purchase decisions. However, the team discovered that users were often recommending the purchase of items they already owned. That triggered a lightbulb moment for the founders, who then decided to pivot the service into a platform that let people rent items they already owned.

That data-driven thinking still influences how Pickle has evolved, allowing the service to achieve 55% month-over-month revenue growth and a 90% customer retention rate after 12 months of joining. Some of its users have even turned their side hustle in rentals into income of up to five figures, the company says.

To read the full announcement on TechCrunch, please click here.