“New York-based NewsCred, a self-described content marketing tech provider, today announced that it’s raised $20 million in additional debt and equity funding led by InterWest Partners, with participation from strategic partner Dentsu, Escalate Capital Partners, and existing backers. The fresh capital follows a $42 million series D round in September 2015 and brings the company’s total raised to $100 million, and cofounder and CEO Shafqat Islam said it’ll be used to accelerate NewsCred’s R&D investment, broaden its integration stack, expand its field operations, and bolster its ability to support new and existing customers.

“Not only do we have the most invested capital in the category, but we are also the largest in terms of revenue. Our traction in the enterprise market is a testament to the confidence that customers have in our business as well as our mission,” said Islam, who cofounded NewsCred in 2008 with Asif Rahman and Iraj Islam. “The future is bright, and we are excited to continue supporting our customers in pioneering a new, modern era of marketing.”

Read the full article on VentureBeat here.