The Wall Street Journal covers ActionIQ’s $13MM Series A from top-tier investors including Sequoia Capital, FirstMark, Amplify Partners, and Bowery Capital. Note that a login is required to read the full article.

Sequoia Capital has led a $13 million Series A round in ActionIQ Inc., a startup whose software aims to streamline various sources of company data into a single marketing and analytics dashboard.

With the investment, Sequoia is laying down its bet in a crowded market for software that integrates customer data from multiple sources for marketers.

“We have been inundated with volumes of data,” said Sequoia Managing Partner Doug Leone, who sits on ActionIQ’s board. “The speed to answers has opened the door to a new set of startups that can solve complex problems really easy, for mere mortals, as they say.”

Read the full article on Wall Street Journal