“On the increasingly polarized internet, Pinterest often feels like the good place. The platform is a collation of personalized happiness—a place filled with wedding cake and street fashion, expertly styled living rooms, and tips for taking care of your plants—all organized into an aesthetically pleasing grid of images. But a while back, the company noticed something peculiar. People were still coming to Pinterest to find ‘vegan lasagna’ and ‘hair ideas,’ but increasingly they were also searching for pins related to ‘anxiety’ and ‘stress.’

Look for ‘stress quotes’ on Pinterest and you’ll find a perfectly nice collection of platitudes. But Pinterest’s product team thought they could do better. So today it’s introducing an entirely new experience designed around emotional wellbeing.”

Read the full article on Wired here.