“Discord wants to be more than just a place for gamers and is now billing itself as the Slack for users’ social lives.

The new pitch, and a new funding round of $100 million at a reported valuation of $3.5 billion, will help the company as it looks to erase its legacy as a home for gamers.

Now, the company has more money at its disposal to monitor its user base and promote the image that the service isn’t just for gamers. “It turns out that, for a lot of you, it wasn’t just about video games anymore,” write co-founders Jason Citron and Stanislav Vishnevskiy in a blog post.

The two men frame their company as “a place designed to hang out and talk in the comfort of your own communities and friends.” Discord, they say, is “a place to have genuine conversations and spend quality time with people, whether catching up, learning something or sharing ideas.”

Read the full article on TechCrunch here.