Crisp has raised a total of $50M in new capital through a $20M Series B extension round and up to $30M in debt financing. Existing investors including FirstMark Capital, Blue Cloud Ventures, Spring Capital and 3L participated in the equity round and TriplePoint Capital LLC provided debt to refinance existing senior debt and to fund both operating activities and continued acquisitions.

Crisp previously raised a total of $60M in equity, bringing the total equity raised to $80M. The new funding will support the company’s aggressive growth efforts building on its recent acquisition of Atlas Technology Group, product development, and expansion into new markets and additional acquisitions.

Since its inception in 2017, Crisp has evolved its platform to provide brands and distributors with the latest store and shelf-level data from leading retailers. This data provides visibility into actual inventory and sales down to the exact location of every item. These insights enable brands and retailers to optimize the manufacturing, distribution, merchandising and marketing of CPG products through every retail channel. Brands are better able to forecast demand, maintain stock levels, avoid overstocks and markdowns, and match marketing spend to the local regions with the best sales potential.

“FirstMark is committed to accelerating top-tier talent and has been a partner for Crisp from its inception,” said Rick Heitzmann, FirstMark Capital founder and partner. “The portfolio of companies now on the Crisp platform is a testament to the mission-critical insights they deliver and the quality of their technology is light-years ahead of what was previously available in the market.”

Read the full announcement here