Tubular Labs has been acquired by Chartbeat, a leading content analytics software platform backed by enterprise software investment firm, Cuadrilla.

For years, Tubular has been the leader in data-driven analytics and insights that help brands to win at online video. In their own words, “Tubular is the only solution to provide a unified view of the content, interests and behaviors of audiences across YouTube, Instagram, Facebook, Twitch, Twitter, and more.

With the largest social video database covering over 11 billion videos and 28 million creators, Tubular helps hundreds of household name brands, leading agencies, and the largest media properties grow their business and lead on social by anticipating trending content and new creators.

In partnership with Charbeat and Cuadrilla, we’re excited to see the next chapter unfold—there’s a long road ahead for the Tubular team, and we’re proud to have been part of the mission.

To read more about the acquisition, see this announcement in Axios.