During the pandemic, especially when we were in lock down, just about every retailer had to build its online presence and do it quickly. As people move to shop online in larger numbers, being able to personalize that experience has become more crucial. That made the pandemic a pivotal moment for Bluecore, an e-commerce personalization platform, and today the company announced a $125 million Series E on a $1 billion valuation.

Existing investor Georgian led the round with participation from other existing investors FirstMark and Norwest along with new investor Silver Lake Waterman. Today’s investment brings the total raised to $225 million, according to the company.

Up until fairly recently, Bluecore CEO and co-founder Fayez Mohamood says that retail outreach was mostly about driving traffic to brick and mortar stores or to the company website, but as more business gets conducted online, it has changed how brands have to interact with their customers.

“We believe in that shift, and Bluecore is a retail-specific, multi-channel personalization platform, and we combine basically three types of data. First is customer identity. Second is shopper behavior. And then thirdly and most importantly, the product catalog of a retailer, and using that we drive personalized experiences on various channels,” Mohamood explained.


Read the full post on TechCrunch.