Bluecore, the retail technology marketing company that more than 400 retailers rely on to launch highly personalized campaigns at scale, today announced that it has acquired Betaout, a customer intelligence and marketing automation platform for ecommerce companies. Betaout’s technology will complement Bluecore’s growing marketing tech stack, adding Facebook, onsite, mobile push and SMS as channels for real-time customer engagement and hyper-targeted personalization campaigns.

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