“Finding, and retaining, frontline workers has likely never been as critical as it is in these pandemic days.

Enter WorkStep, a four-year-old startup that was founded with the mission of helping large supply chain employers do just that. The fully distributed company announced this morning that it has closed on a $10.5 million Series A round, building on top of a previously unannounced $6.7 million seed funding that included equity and a convertible note.

FirstMark Capital led the Series A financing, which included participation from returning backer and strategic partner Prologis Ventures.

Dan Johnston, co-founder and CEO of WorkStep, said the Employee Lifecycle Management (ELM) software platform was designed to not only help large supply chain employers source new frontline employers, but to also onboard, train, and keep them happier with the goal of them staying on board longer. Johnston experienced some of the challenges firsthand  when he managed a warehouse in Portland, Oregon, more than a decade ago.

The COVID-19 pandemic has only highlighted the importance of the work frontline employees do – from serving food to delivering packages. But with the increasing dependence on supply chain labor came record turnover, points out Johnston – leaving many companies understaffed and remaining workers stretched thin.

WorkStep claims to provide human resources, recruiting and operations leaders ‘full transparency’ across the employee lifecycle to help companies minimize that churn. The company had previously built out its cloud-based Hire™ offering and then last fall, launched its Retain™ product. 

 ‘The pandemic has forced companies of all sizes to prioritize the health, safety and satisfaction of frontline teams,’ he said. “


Read the full article on TechCrunch here.