Senthil Balasubramanian, Founder & CEO of Sistine Solar, spoke at Hardwired in January 2020. He spoke about the key inhibitors to mass residential solar adoption—namely, aesthetics—and how his company has created a unique approach to address this through their SolarSkin technology. He also spoke about the power of Home Owners Associations (HOAs) in setting the aesthetic guidelines for many US communities. Finally, he shared a bit of the future roadmap including new opportunities for companies to utilize their solar panels as advertising units.

Hardwired NYC is a monthly event in New York covering the intersection of hardware and software (Internet of Things, 3D printing, robotics, etc.), hosted by Matt Turck (@mattturck), partner at FirstMark Capital, and Jack Cohen (@itsjackcohen).