Alexandra Zatarain, Founder & Head of Marketing at Eight Sleep, returned for her second time to speak at Hardwired in January 2020. She spoke about how the company has evolved since she last spoke, the tech advantages that they enjoy, as well as more specifically a step-by-step process to building a world-class (and highly engaged) community & movement for your hardware product.

Hardwired NYC is a monthly event in New York covering the intersection of hardware and software (Internet of Things, 3D printing, robotics, etc.), hosted by Matt Turck (@mattturck), partner at FirstMark Capital, and Jack Cohen (@itsjackcohen).