Jennifer Cullem, Director of Product Design at Spotify, spoke at Design Driven in February 2019. She spoke about the risks vs. rewards of product design experimentation and the real hesitancy many orgs have with the “but should I?” moment—the phase right before experimentation begins. She also spoke about how the “Trio of Shared Accountability” between Product, Engineering, and Design can and should select other stakeholders at the company wisely so to promote, not hinder, product success.