Lara Hogan is co-founder of Wherewithall, where she focuses on engineering leadership coaching and consulting. She previously served as VP of Engineering at Kickstarter and Engineering Director at Etsy. She joined Design Driven to talk about the importance of sponsorship for up-and-coming talent – particularly under-represented groups – and best practices for both sponsors and sponsees.

FirstMark is an early stage venture capital firm based in New York City.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski, Andrew Oved, and Liz Mead of FirstMark.

To become a part of Design Driven NYC, visit To find out more about FirstMark Capital, visit us online at or on Twitter at