Barbara de Wilde, Executive Creative Director (New Products and Ventures) at The New York Times, spoke at Design Driven in March 2019. She spoke about the struggles that occur getting to an MVP, how to move a product from that MVP to “a full chicken,” and much more of her work related to NYT’s Cooking subscription product.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski and Jack Cohen of FirstMark.