Jess Brown is Director of UX at VICE. She joined Design Driven NYC to share her experience redesigning the VICE web experience, bringing consistency to nearly a dozen different brands that touch millions worldwide. She shared process, tools, and lessons learned to help other designers succeed with their own “inevitable redesign.”

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski, Andrew Oved, and Liz Mead of FirstMark.

FirstMark is an early stage venture capital firm based in New York City.

To become a part of Design Driven NYC, visit To find out more about FirstMark Capital, visit us online at or on Twitter at