Monica Parra is Design Director, Product at JW Player. She joined Design Driven in April of 2018 to share her framework and tactics for bringing a data-driven design process to life — including a deep dive on how to construct and execute an effective A/B test.

FirstMark is an early stage venture capital firm based in New York City.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski, Andrew Oved, and Liz Mead of FirstMark.

To become a part of Design Driven NYC, visit To find out more about FirstMark Capital, visit us online at or on Twitter at