Nir Eyal is an entrepreneur, the author of “Hooked: How to Build Habit-Forming Products”, and has taught at the Stanford Graduate School of Business and Design School. He joined Design Driven NYC in November 2017 to share his framework for how companies can build habit-forming products that drive adoption and usage.

FirstMark is an early stage venture capital firm based in New York City.

Design Driven NYC is the largest monthly creative community in NYC, organized by Dan Kozikowski, Andrew Oved, and Liz Mead of FirstMark.

To become a part of Design Driven NYC, visit To find out more about FirstMark Capital, visit us online at or on Twitter at