Nitay Joffe, Co-founder and CTO at ActionIQ, presented at FirstMark’s Data Driven NYC on June 13, 2016. Joffe discussed the role of data and business logic in crafting smart marketing campaigns.

ActionIQ is building a next-generation data platform for marketing & consumer data. It empowers marketers to use customer behavior data to build detailed micro-segments and then deploy across every possible channel (email, web, Facebook, direct, etc). Unlike most enterprise marketing tools, ActionIQ focuses on the data and connects with all systems and services that execute campaigns or actions (such as emails or ads). This enables marketing organizations to integrate all marketing channels together while leveraging existing technology investments.