David Cancel, Founder & CEO at Drift, spoke with FirstMark’s Matt Turck in a virtual fireside chat at Data Driven NYC in September 2020. They covered topics including David’s past as a serial entrepreneur (starting five companies), the lessons he’s applied this time around at Drift, especially with respect to integrating a strong feedback loop early, how he and the team created the ‘conversational marketing’ category, and much more on what’s in store for the future. Data Driven NYC is a monthly event covering Big Data and data-driven products and startups, hosted by Matt Turck (Partner) and Jack Cohen (Platform) at FirstMark Capital.